Thought for the Day: This week we are focusing on our love/hate relationship with FREE offers. It is surprising that it is hard to find good research or quotes on this topic. This morning I had an e-mail from one of my intern, saying he had trouble & the only quote he found was a well known anonymous one, "The best things in life are free." It did not seem like the best quote to use for this post, so I set out to find a better one myself. I must admit, it was not easy. I found a few, but nothing to write home about! For example there was this quote by a model, Cindy Margolis: Makeup artists are always giving me their stuff. My favorite thing is free stuff. I'll take anything.. Then there was this one by comedienne, Aubrey Plaza:
Steve Jobs did not talk about free offers in any of the quotes I read. He did pay special attention to the importance of creating great innovative products which became the hallmark of Apple's success. What his words of wisdom add to my deliberations about a "Free" offer of my e-book is that any free offer must be worthy of the time someone spends taking advantage of it. Since I am sure reading my book will help you change your life, I am confident it will be a great opportunity. I know it is well worth the time you spend learning the techniques it teaches. I hope you will stay tuned & download it as soon as you can. Then, I hope you will share your comments, recommend it to your friends & encourage them to take the time to learn from my book as well. I will be sure to let you know before the campaign starts. Have a great day & spend your time wisely!