Thought for the Day: This week has been dedicated to the psychology of free & our love/hate relationship with free offers. My ambivalence about offering my e-book for a limited time for free on Amazon.com brought me to look at the history of advertising. When I thought about Songs for the Soul for today, I went on a different journey. It led me to free associate to songs that brought up feelings about being free. It took me from an innovative commercial by Coca Cola set on a hilltop, to the John Denver's free spirited song, Rocky Mountain High &, finally, to "Money Can't Buy Me Love, by the Beatles. I had to leave out a few more songs that came up on my way, but wonder what songs conjure up feelings of being "free" for you. I'd love to here your selections. Enjoy the music & have a great weekend!
My Psychology Trivia answer uncovered the fact that Coca Cola was one of the 1st companies to introduce free giveaways. It reminded me that they were also at the forefront of the use of music in their marketing. The jingle in this brilliant "Hilltop" commercial (1971), "I'd Like to Give the World a Coke," felt like a flashback to the peace songs of the 60's. This memorable commercial made people associate Coca Cola with hopes for world peace & harmony. It was so successful that it was rewritten, leaving out references to Coca Cola, The song became a hit in both the US & the UK,"I'd Like to Teach the World to Sing (in Perfect Harmony)" by both The New Seekers and The Hillside Singers.
Stay tuned for more information soon to find out when the free download of my book will be available on Amazon.com.
Musical notes: http-/www.flickr.com/photos/calsidyrose/4031988955/.jpg